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SEO: the strategy to appear in the top (organic) positions on search engines When talking about web marketing strategies, SEO (Search Engine Optimization) always represents one of the first examples to include. With this acronym we refer to all those activities that are carried out on a site or outside of it to allow it to reach the first page on search engines, such as Google. The SEO activity takes into account the - and other search engines - and the algorithms on which it is based to allow the site to climb the mountain and successfully reach the top: the first page. To obtain maximum visibility online and for your business, it is necessary to ensure that Google evaluates the contents of our site better than those of our competitors. How is it possible to make the site congenial to the requirements imposed by Google? You can find out in the following articles: What are the pros of SEO? The advantage that the use of SEO brings is the increase in organic visits.

Visits coming from search engines. By attracting new users to the site you can consequently also increase the sales possibilities that come from the site, transforming your site into a truly useful tool for business. What are the cons of SEO? We start from the assumption that SEO is a very complex strategy that develops in the medium to long termor period and which, therefore, will not be able to bear fruit immediately. It takes a lot of patience and a lot of good will to reach the Agent Email List first position on search engines.  help from someone. Blogging: writing helps improve interaction with the consumer. Blogging activity also stands out among the examples of online marketing strategies. What do we mean by this term? The word derives from "blog", i.e. web log, a place to lock up thoughts on the Internet. The blogging activity involves the writing of a series of articles to be published on a website or on a page created specifically to host them.





Furthermore, blogging activity could be linked to SEO activity. Through primary search for , you will be able to create content that is not only interesting for the user, but also positionable within search engines. In fact, Content Marketing is rightfully part of the SEO strategy. Speaking of this, you can learn more about the topic in the following readings: ; . _What are the pros of blogging?_Among the advantages you can access by starting a blogging activity we can include the increase in visits to the site. Furthermore, blogging is particularly useful when looking for ways to "convert" a user from an anonymous site visitor to a contact and potential customer of your company. In fact, after having piqued their curiosity with interesting content, they will decide to contact you by filling out the contact form or calling you. In this way you will obtain a double result: on the one hand, you will have achieved the objective of increasing the number of potential customers, on the other hand you will have built brand awareness.