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In that case, you can set a target like this: demographic age 35 years old sex woman Profession part annual income 1 million yen (annual household income 6 million yen) Academic background junior college graduate household size 4 people living (2 children) address Kansai Persona My days are busy with housework, childcare, and work. Work hours are from 1pm to 5pm. I want to take some time to rest (me time) after dropping my child off at nursery school and before heading off to work. I don't want to make lunch if possible because it's just for me. Therefore, I often eat cup ramen. For dinner, she sometimes eats her children's leftovers out of a ``mottainai'' spirit, and lately she has been concerned about her weight. By clarifying the target in this way, blogs and SNS can deliver content tailored to the target. When targeting advertisements, by setting specific demographics, you can reduce unnecessary distribution (costs.
In terms of advertising creative (text, images, etc.), you can appeal to your target audience with phrases such as ``!'' and ``Eat a healthy diet even when eating alone .'' Accurately convey your company's strengths Even if you want to get users interested, you won't get any results if you distribute ordinary content and advertisements. In particular, comparison users have already seen products from competitors. If so, you need to accurately communicate your company's Chinese UK Phone Number List strengths that your competitors don't have. To use the previous example, there are many companies that sell low-calorie frozen foods that claim to be delicious. If you have services that other companies don't offer, such as ``the menu changes every month,'' ``you can search for menus by calorie,'' or ``you don't have to choose a menu if you choose an omakase course,'' it would be better to promote those services in the eyes of users.
Stay Run the PDCA cycle Just because you tried something once and didn't see any results, don't give up right away. Improvements may lead to better results. In order to make improvements, we need to go through the PDCA cycle. PDCA cycle Plan: Selection of customer attraction methods, target selection, etc. Do (execution) Creating and distributing (posting) content, distributing advertisements, etc. Check: Analysis using “access analysis” to see if there were any results Action (Improvement) Devise measures to improve results In the PDCA cycle, quantitative KPIs (evaluation indicators) are established. By setting KPIs, you can determine whether you are making the right progress toward achieving your goals. KPIs for brand sites for recognition purposes (Example) Number of site accesses, number of searches, number of followers and posts on SNS, number of e-mail newsletters and LINE registrations, etc.
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發表於 2024-3-4 17:09:31