Follow our Facebook for more information. Don't forget to share this article! Count your profits and invest in marketing automation Published Marketing Calculate your profits and invest in Marketing Automation Marketing automation has fundamentally changed the way companies approach marketing strategies.
This allows for a more efficient and effective way of communicating with customers and prospects. But investing in marketing automation can be a significant expense so it's important to calculate your potential returns before making mobile app designs service the investment. Calculation of your profit Before investing in marketing automation it is important to determine the potential return.
Here are the steps to follow: Define customer lifetime value (CLV). CLV is the amount of revenue a customer will earn over the lifetime of your business. This includes all purchases repeat transactions and referrals. Calculate CLV by taking the average revenue per customer and multiplying it by the number of repeat purchases. Determine your customer acquisition cost (CAC).