Types of Marketing KPIs Think of Digital

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whether close to or far from your goals! Your goals are the map itself: each stop at a specific point on the road that leads to your final destination! The difference between the objective and the goals (and their KPIs) is the time interval: Objectives are usually created and monitored with a view to the coming years; Goals take into account results for the coming months, month by month; And KPIs need to be observed periodically, on a daily or weekly level.

Tip: Digital Marketing: 7 OKR ideas for the next quarter If the KPIs are within the expected numbers as the results of your actions in a Digital Marketing campaign , you can be sure that achieving your goals will be a matter of  Middle East Mobile Number List  time — not luck! Furthermore, if the numbers are outside of expectations, all your team will need to do is understand the discrepancy in relation to the results and fix whatever is out of line!  Marketing KPIs as a way to understand and monitor efforts directly linked to your goal: as things you need to accomplish as quickly as possible while reducing the chances of wasting resources.



It is easy to visualize as follows: You already know what would define success for your company; What you need to do now is define which goals lead to that objective; And what KPIs make completing those goals a reality. In other words (and using the same objective as the previous section as an example): How many onlookers do I need to attract ? How many leads do I need to generate from these visitors? And how many sales do I need to close from these leads to become the market leader? The clearer this structure, the more organized your company will be — and the more likely you are to be successful in this endeavor! As Marketing KPIs vary according to each strategy to achieve your brand's different objectives, you need to choose the most relevant ones to measure your current progress towards your goals.