How did marketing evolve

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In that sense, organizations need to understand that Digital Marketing must be aimed at: Inclusion : taking into account the culture of social inclusion and the sense of community, eliminating demographic and geographical barriers between people. Horizontal power : disappearing traditional power structures and increasing the competitiveness of small organizations in markets traditionally dominated by large corporations. Individual decisions : influenced by social opinions generated in digital spaces. ADVERTISEMENT These drastic changes in the standard of living of people and companies generate mutations in the very concept of Marketing, pushing the path towards inclusion, horizontality and communities.

How did marketing evolve? Obviously, if the concept of Marketing 4.0 exists, it means Telegram Number Data that three generations precede it. Therefore, it is necessary and valuable to talk about how this methodology has evolved over time. Marketing 1.0 In the first stage of Marketing according to Kotler, brands had little competition and consumers reduced their choice options. Therefore, both companies and customers had their focus on products and their quality. Which led mass media such as radio, television and newspapers to be the right choice to connect these two protagonists. Marketing 2.0 When competitiveness began to be an obstacle for several brands and consumers demanded more from manufacturers, Marketing 2.0 was born.



In this methodology, companies focus on building a brand identity that could differentiate them from other market players. Likewise, users were able to become more demanding by finding more offers, so companies began to segment their audiences according to the interests and needs of niches. ADVERTISEMENT Marketing 3.0 This was the first stage of Marketing that embraced the idea of ​​the Internet as a means of connection between brands and consumers. Instead of segmenting customers, organizations chose to focus their actions on personalizing products, services and the experience.